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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Jon Miller is the CPO at Demandbase.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

The data startup CB Insights has built the largest newsletter of any B2B brand thanks to its riotously funny and useful Twitter presence. You don’t want to be boring ever, but in B2B, the bar is so immensely low that if you’re not boring, you will stand out. The reality is most B2B marketing is self-promotional, jargon-infested drivel.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

The data startup CB Insights has built the largest newsletter of any B2B brand thanks to its riotously funny and useful Twitter presence. You don’t want to be boring ever, but in B2B, the bar is so immensely low that if you’re not boring, you will stand out. The reality is most B2B marketing is self-promotional, jargon-infested drivel.