classified B2B Related Topics 
The Effective Marketer
MARCH 22, 2012
Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. Centralized responsibility for content strategy is becoming a requirement for highly effecitve b2b marketing. The Complete B2B Persona. MQL to SAL: 66%.
The Effective Marketer
JULY 28, 2015
Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Sales people matter more than your digital assets.
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