How To Shorten The B2B Buyer Cycle With Landing Pages
Marketing Insider Group
NOVEMBER 4, 2010
The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.
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