Remove B2B Remove Bundling Remove Emarketing Remove MQL
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How to Find and Connect with Your B2B Customer in 2019

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Think Beyond Personas (B2B customers are B2C customers, too). Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. doesn’t mean they’re an MQL. Personalization has been a priority for most B2B marketers for the last few years. Personalize Where Possible.