The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
The top marketers in both B2B and B2C are psychologists. How do you think ridiculous myths, “Einstein failed his high school math classes,” proliferate? In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed. So, how does this apply to B2B sales and marketing?
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