Viral Marketing for B2B Lead Generation, Part 1: Viral Media
WebMarketCentral
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.
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