Remove B2B Thought Leadership Remove Hubspot Remove Marketing Budget Creation Remove Web 2.0
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. What used to be clear roles (i.e.

Planning 100
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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

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Marketing Content That Sells

The Effective Marketer

Online success comes from thinking like a journalist and a thought leader”. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] is known for quality content and I have attended a couple conferences (I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an [.]