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The Unanswered Questions for Account Based Selling

LeanData

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. In Salesforce.com, leads come in as individuals, not accounts.

article thumbnail

The Unanswered Questions for Account Based Selling

LeanData

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. In Salesforce.com, leads come in as individuals, not accounts.