Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The most notable is Eloqua, which as a public company has to report its results. We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

APRIL 27, 2015

As someone who has invested countless hours and hundreds of thousands of dollars creating videos for both consumer and B2B products, I too have found myself asking, “How can I show an ROI on this huge investment?” It’s nothing short of a marketing renaissance! Do your videos have an impact on closing deals?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Customer Experience Matrix

MARCH 19, 2015

Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Webbiquity

OCTOBER 27, 2015

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. Certainly, practicality plays a large role in B2B procurement. The notion that business buyers are dispassionate and coldly rational is overstated.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100