Full Circle Insights

SEPTEMBER 8, 2021

Be fully informed about product development, the ideal customer profile (ICP) and how well the current customer base matches with the ICP. Have overarching strategies and detailed tactics to drive growth, including recommendations on new product development. Velocity & Shortening Your Sales Cycle. Marketing is here to stay.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

SEPTEMBER 30, 2020

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Even if a safe and effective COVID-19 vaccine is developed and distributed on a wide enough scale to make large, in-person events safe again, we’ll probably do fewer of them in 2021 than we did in 2019.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. They want to demonstrate their impact on revenue and better understand buyer engagement.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Velocity & Shortening Your Sales Cycle. White Papers.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

NOVEMBER 25, 2020

The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. The biggest digital marketing development in the past 10 years was the ability to identify and track individual users with cookies, said Bruce Hogan, CEO of SoftwarePundit. Siri, Google Assistant, etc.).

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52