Remove B to B Remove Price Remove Pricing Remove Visistat
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Powered by Blogger.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions.