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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. So marketers have to think differently today. A deliberate contact strategy.

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How to Create a B2B Content Audit

Biznology

Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. For these two purposes, business marketers need to have on hand an array of very particular types of content assets. To stimulate your thinking, here is a working list of the types of content assets to search for: Archived webinars.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Well, like all things in communications, you need to nail your strategy first.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. How do you do it?