article thumbnail

Marketing automation is not marketing strategy

Biznology

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations were dashed. So education campaigns are underway.

article thumbnail

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). 8 Ways The Internet Changed Software Marketing (blog post). Practical B2B Lead Generation (podcast with MarketingSherpa). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). blog post).

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. B to B (18). 8217; On Linkedin. August 3, 2010.