MLT Creative

SEPTEMBER 22, 2011

For the uninitiated, “MoFu” refers to "Middle of the Funnel." As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. Is that even possible?

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

B2B Digital Marketer

SEPTEMBER 29, 2020

However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. Nicoline is an online marketing expert with a vast love for marketing that matters. 00:36 – Nicoline Maes’ background in B2B Digital Marketing. 22:42 – Marketing is an orchestra.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

MLT Creative

DECEMBER 9, 2010

Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Digital Marketer

OCTOBER 5, 2020

My story kind of begins and I’m going to date myself right here, Jim, but I got into technology sales back in 1990. I found myself as the national account manager for a large storage company with a $21 million quota. And there was licensing and things like that, that we were managing. And so I kind of grew up in that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

SEPTEMBER 15, 2020

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. All I want is make, give me some sales man. They just need more eyeballs.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

OCTOBER 19, 2020

01:11 – About Raza Imam and his background in B2B digital marketing. 02:56 – How writing a book helps in B2B digital marketing. 15:53 – What’s overrated in B2B digital marketing. 24:29 – The one question every B2B digital marketer should be asking themselves. Podcast Timestamps/Outline.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

AUGUST 17, 2020

I was not as in touch with sales historically as I should be. One was the advertiser where the revenue is and what, you know, the general manager of the station and what most people cared about most, but they also depended on what we generated, which was the viewing audience. Ethan Beute ( 03:42 ): Yeah, absolutely.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52