B to B, Database Marketing, Segmentation and Training

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.” But it also means training for your key-entry personnel. So, what can you do about it?

Data Hygiene

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Train and motivate them well. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. They don’t follow the rules; or there are no rules.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

B2B Marketing Zone

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

6 thorny data problems that Vex B2B marketers, and how to solve them

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