B to B Content Copyright Media Plans 
Industrial Marketing Today
JULY 29, 2009
Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. But like many b-to-b marketers, I’m not sure how it has impacted my business. So, I’m leaning more towards Seth’s point of view.
B2B Marketing Zone Posts
AUGUST 3, 2010
But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?
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