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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

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B2B Marketing Zone

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

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