Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Hubspot
OCTOBER 18, 2011
So, the idea behind inbound marketing is that instead of taking this budget and spending this budget to kind of broadcast your message far and wide, why not use that same budget to increase the probability that those that are looking for you - that actually want what you have to sell will actually find you? It works for B-to-B companies.
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