B to B, Blast Campaigns, Business to Business and Case Study

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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

APRIL 26, 2017

Each week, the agency’s 20-person marketing team publishes 5-10 pieces of editorial content, including blog posts, email blasts and a digital newsletter. “We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters.

Work Management

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

AUGUST 1, 2011

It’s not about hard-selling or blasting out promotional “spam” as updates. Think of social media as a social business function. It’s OK to talk business, but no one wants to be sold to. You start developing content for social media by being helpful, human and honest with your customers and prospects.

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B2B Marketing Zone

Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

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