B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
Or (God forbid) its down to the calibre of the average B2B marketer. But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Maybe the long sales cycle in many B2B markets is the culprit. 237 posts from The Drama 2.0
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