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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

A key part of “doing more with less” is automating your email marketing campaigns. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. Here are my top 10 triggered email marketing campaigns: Transactional Messages. white paper, webinar, etc.), in B2B Marketing ”.

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark Consulting

Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Save time following up on bad leads. .

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How Pardot Customers Use SnapApp to Drive Better Marketing Results

SnapApp

All the commotion you’re hearing about interactive marketing is real. Buyer’s want more of it and marketers are increasingly adopting the medium. If you’re using Pardot as your marketing automation solution, you’re a big step in the right direction. It also gave our booth staff a way to ease into their conversations.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0