The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Hubspot

APRIL 12, 2019

You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more. You can track all interactions on your website and build predictive lead scoring based on the parameters you set. Autoresponders.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Biznology

SEPTEMBER 26, 2019

Adding qualification questions to your form is going to reduce campaign response rates, but pays off in efficient lead handling. Design your emails to link to a web-based qualification form. If nurturing goes nowhere, put the name back in the marketing database for re-promotion and flag the record accordingly.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Optinmonster

JUNE 5, 2023

Go beyond generic goals like, “ Improve email marketing.” A better example of a marketing goal might be, “Send a 30-day lead nurturing sequence that converts at least 5% of new leads.” Features Whatever marketing automation solution you choose will probably be something you use frequently.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

The Point

AUGUST 25, 2015

By far the best approach to content syndication leads, however, is to bypass sales altogether, and instead direct those leads into a series of nurturing emails designed to identify (via further engagement) those prospects that indeed merit direct sales follow-up.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Valasys

OCTOBER 8, 2019

With the advent of technology, the internet of things & data-driven approach to marketing, the conventional ways of email marketing were substantially revolutionized. It allows marketers to create professional marketing emails that engage & grow the audiences with an easy drag-and-drop email builder.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51