Autoresponders Database Marketing Lead Management White Paper 
The Point
MARCH 27, 2013
If a prospect has been in your database for 6 months and you’re simply keeping him or her “warm,” it matters less whether he or she waits 3 days or 7 days between emails. Lastly, a day-of-the-week approach is a very poor fit for autoresponder campaigns where immediate and sustained response is the key to success.
The Point
JANUARY 6, 2014
Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Set up an autoresponder campaign for all new campaigns. Studies have long shown that responding to new leads within minutes, not just hours, increases the rate at which those leads are qualified and converted to opportunities.
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