Remove Autoresponders Remove Class Remove Eloqua Remove Lead Nurturing
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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 7) Oracle Eloqua.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. These emails should be sent using a marketing automation system like Eloqua. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year.