The Point

APRIL 1, 2014

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks. Wait 8 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

The Point

APRIL 8, 2015

40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Set up an autoresponder campaign for all new campaigns. Improve segmentation to increase relevancy and email performance.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100