Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. Here's a bunch. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Hubspot

FEBRUARY 22, 2011

An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. Get off on the right foot and don't let leads slip through the cracks with an automated lead nurturing campaign.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40