Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

A B2B marketing message angle that could close sales. Top-10 Marketing Automation Blogs - LeadSloth , April 24, 2009. Social Media Tracking 101 - Marketing Genius Blog , October 20, 2009. How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

SnapApp

JUNE 5, 2018

B2B companies need to invest more resources into content marketing, lead nurturing and sales enablement strategies to properly engage, educate and give buyers the information they need to realize “problem-solution” fit. It’s kind of like automated quality assurance. 65% of B2B marketers have not established lead nurturing.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40