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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. So, on balance, more options is good news. For example, take Active Conversion.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM. Apparently this is a very common omission.)

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