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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa has some other unusual features.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It lets it generate some page-oriented Web analytics reports similar to Google Analytics. The report shows both known and anonymous visitors and lets users connect directly with external databases including Hoovers , Jigsaw and Zoominfo to look up additional information. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM. See my recent list of demand generation vendors for an overview of competitive pricing.)

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month. It's also fully integrated with Salesforce.com. One answer to this challenge is provided by "post-click marketing," a.k.a.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. The technology appears useful at both ends of this spectrum.