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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to or let sales people access it withing Active Conversion itself. Registration is no longer required.)

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa has some other unusual features.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It lets it generate some page-oriented Web analytics reports similar to Google Analytics. The report shows both known and anonymous visitors and lets users connect directly with external databases including Hoovers , Jigsaw and Zoominfo to look up additional information. In addition to, the vendor has a standard integration for SugarCRM. See my recent list of demand generation vendors for an overview of competitive pricing.)

Getting More Out of Each Click with "Post-Click Marketing"


These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month. It's also fully integrated with One answer to this challenge is provided by "post-click marketing," a.k.a.