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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. However, as an effect of letting machines and automation control bids, average CPCs are bound to continue rising.

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Conversica Announces Virtual Assistant-Powered Website Chat for Free, Disrupting the Chatbot Market

Conversica

Conversica is the first to solve this problem by providing an integrated solution to seamlessly engage and capture leads at the very top of the funnel and, then, nurture and qualify leads to drive higher pipeline contribution,” Rashmi Vittal, Chief Marketing Officer at Conversica. For more information on our latest release read our blog.