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Digital B2B Marketing

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

DECEMBER 2, 2013

You are easily spending thousands on lead generation media programs each month. From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. The content you should use depends on how the lead generation program is structured.

Lead Generation 100
Lead Generation Budget Programs Lead Scoring Lead Ranking 100
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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Newsletter or email marketers.

Lead Generation 100
Lead Generation Twitter CPL Cost per Lead 100
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