Remove email-campaign

Tomorrow People

article thumbnail

How to plan the digital engagement of your content marketing strategy

Tomorrow People

A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. The hard results of pull-through and lead generation. They’re all methods for honing advertising campaigns… methods that go back to the dawn of time. (Or Percentages.

Planning 232
article thumbnail

What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. By allowing you to: Focus on developing your market — not just a campaign. Deliver a consistent flow of new leads to your sales team. Making the leap. Sounds great.