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Demand Generation Usability Scores - Part 1

Customer Experience Matrix

Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. The harder part was deciding which items correlated with usability. Assets are built in layered templates with common elements such as headers, footers and styles.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

If you’re struggling to iron out your personas, here is a handy little template from the folks over at Digital Marketer that will help simplify the process: 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before taking them through the full sales process.