Remove Automation Remove Buyer Intent Remove Focus Group Remove Touchpoints
article thumbnail

How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase.

article thumbnail

5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

Here are a few examples of what this acceleration will look like in 2022: Email marketing and marketing automation resurgence. Likewise, marketing automation is making a comeback and the software is projected to more than double in sales (from 6.08B to 16.87B) over the next five years. Google’s core web vitals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.