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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. Honest sales pitches. Part of my role as CEO is to sell.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. Honest sales pitches. Part of my role as CEO is to sell.

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Connect Leads with Accounts for More Accurate Account-Based Nurturing

LeanData

Sales and company leadership measure progress at an account level, marketing should do so as well. However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua.

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Connect Leads with Accounts for More Accurate Account-Based Nurturing

LeanData

Sales and company leadership measure progress at an account level, marketing should do so as well. However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua.

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Connect Leads with Accounts for More Accurate Account-Based Nurturing

LeanData

Sales and company leadership measure progress at an account level, marketing should do so as well. However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. But that issue was resolved just a few years later when the first marketing automation software suites came to market. And yes, SPAM is as much a part of the Twitterverse as it is with our email.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.