Automation B to B Disintermediation Process 
The ROI Guy
DECEMBER 6, 2010
At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. Tailwinds for Marketing Automation Software - Insi. The Death of a Salesman?
B2B Marketing Zone Posts
OCTOBER 5, 2010
Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Disintermediation (3).
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