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Can you do top-of-funnel marketing automation without CRM?

Biznology

. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for SMS. According to Salesforce.com , 92% of customer interactions happen on the phone. Many consumer-facing businesses rely principally on phone calls, and increasingly chat and SMS. – No support for call tracking.

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Thirteen email marketing platforms with high ROI

ClickZ

And with a $38 return on investment for every dollar spent , it’s actually one of the most successful marketing tools available. It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. What about email newsletters?