Part 2 – Easy tips for marketing automation implementation.
Jackie Walts
FEBRUARY 5, 2020
Get sales and executive management to agree on the specs before you start. You don’t want to wait until everything is set up to find out that the lead scores are off or that the c-suite doesn’t think the reporting is capturing the right information. This doesn’t mean you can’t refine later, but why not get it nailed down at the start?
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