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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing.

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The 24 Best Email Marketing Tools

Webbiquity

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Possibly the best opt-in list builder tool. Pricing: free.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. Where can you use a landing page?