Remove multi-touch sales
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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Get sales and executive management to agree on the specs before you start. Recently, I’ve seen emails go to the wrong list, emails go with broken links and even an entire multi-touch nurture program fire all in one day because someone new didn’t understand how to use the software. Manual, even.

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What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

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article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.