Remove sales-lead test
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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

Does your email strategy account for how and when to apply various tactics, when to test others, and a consistent process for analysis and adjustments? That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is. Optimize and Test Regularly.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. – generating leads for a specific campaign. Value proposition – an irresistible offer. Interactive content – to maximize traffic and qualified leads.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

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Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

Landing pages are the secret sauce to lead generation. Keep in the mind that these recommendations are based on my years of testing which have resulted in positive effects on landing page conversion rates. In other words, keep in mind that it's still important to A/B test your landing pages to determine what really works for you.