Martech

FEBRUARY 19, 2024

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation CRM Work Management 97

Hubspot

DECEMBER 14, 2011

With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement. That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28

Hubspot

MAY 16, 2011

Setup free things like websitegrader.com and use those leads to get new customers. Relate this back to your marketing, it should be less about selling and more about creating value for your customer. Train them in real-time, answer questions and share with them things that will help THEIR business, not yours. Segment them.

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28