Remove sales-lead operations
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How Artificial Intelligence Will Transform Marketing in 2020

Martech Advisor

In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. In other words, it means a marketer will be at his best to create a path towards the sale.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. But we don’t operate in an ideal world.