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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. ABOUT OUR GUEST: .