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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. ” But the magic of automation is what happens next. ” But the magic of automation is what happens next.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

So what is it, anyway? Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What is marketing automation and why is it used? What are the most important marketing automation features?

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy.