5 Key Ways to Maximize Email Marketing Effectiveness [Data]
Hubspot
DECEMBER 14, 2011
That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is. Segment Lists to Match Your Priorities. Optimize and Test Regularly. To quote the MarketingSherpa report, "Continuous experimentation is the quickest path to peak performance."
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