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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. Image credit: rawpixel from Pixabay. Increased customer loyalty.

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Email Tracking & Engagement

GreenRope

Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. Sending personal emails to your contacts helps to build and nurture the relationship you have with them, but it is also important to track whether your contacts are reading & engaging with your messages.