Auto Responder Lead Management Marketing Leads Optimization 
TrustRadius Marketing
NOVEMBER 14, 2019
These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.
Hubspot
FEBRUARY 3, 2012
In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. Combining your different marketing databases allows for clear segmentation and the ability to better target your customers and prospects with relevant email messages.
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