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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

So what is it, anyway? Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What is marketing automation and why is it used? What are the most important marketing automation features?

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.