Remove landing-page websites
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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

And it’s not their irreverent blog or their brilliant USP. Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3).

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How Marketers can be as good as Google

Adobe Experience Cloud Blog

For lead scoring , start with simple scoring methods like scoring on the completeness of forms and the frequency of visits to your website. Create an auto-responder and then start working on your first re-messaging campaigns. This also allows you to get started without having to do testing on a sample or making changes slowly.